Recruitment of IT professionals at Intermax

Targeted recruitment and accurate selection of IT professionals.

The question from Intermax management appeared straightforward: We have a unique company, several vacancies, and we’re facing a shortage of candidates, with quality being our top priority. How can we fill these vacancies? Our response: 1) to begin at the beginning and revisit all the steps necessary for an effective talent acquisition program.

2) Improve recruitment marketing and select accurately. This will help differentiate the company and keep turnover among current colleagues low. Particularly in a competitive labor market, recruiting IT professionals demands a detailed and targeted approach.

Discover a career that matters

About Intermax.

Intermax is a leading IT service provider that specializes in delivering secure and reliable cloud and IT infrastructures for socially relevant organizations. Since 1994, Intermax has supported vital sectors including hospitals, mental health institutions, and the public sector. Their services range from online workstations and cloud solutions to the maintenance of critical infrastructures and data platforms. By focusing on quality and security, Intermax ensures that its customers can depend on stable and robust IT environments that meet the highest standards. The recruitment of IT professionals is crucial for maintaining and enhancing this strong position. Intermax is part of the Intermax Group, which also includes Bizway, Guida, Gridly, Guardian360, NFIR, and i3 group.

Routemap to a recruitment program for IT professionals.

Interviewing IT-professionals.

An effective recruitment program for IT professionals starts with the target audience. Who do we want to get in touch with? How does this target group orient itself to the job market? What psychological profiles can we use to characterize the target group? Where can we meet the desired target group? What associations should an ideal employer evoke?

To find answers, we interviewed a significant number of Intermakkers who were just entering the workforce or had now established a good track record. These interviews provided valuable information for determining the labor market proposition. For the proposition and positioning, Intermax had engaged the agency Talmark. Together with Talmark, Starcheck conducted all the interviews.

The structured interviews revealed important information about the desired application journey, the distinctive characteristics of the target audience, and Intermax’s unique DNA, which is crucial for the recruitment of IT professionals.

Proposition, positioning and personas.

Using insights from interviews and an online quantitative survey, the labor market communications agency Talmark developed the Intermax employer brand, including its language, color scheme, and visual identity. Additionally, they designed a career website specifically targeted at recruiting IT professionals.

Starcheck began developing personas by conducting interviews, performing additional desk research, and analyzing our anonymous assessment data from IT professionals. This process creates well-defined personas that effectively target the intended audience.

The interviews offered valuable insights into the ideal recruitment journey and the key do’s and don’ts from a potential employer’s perspective. With this understanding, we developed a talent attraction process that aligns with the organization’s strengths and improves the recruitment of IT professionals.

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Processes and stakeholders.

The interviews offered valuable insights into the ideal candidate journey, essential for recruiting IT professionals. Consequently, the marketing and selection processes were customized to meet these insights. In cooperation with Intermax, we selected an in-house Recruitment Process Outsourcing (RPO) team to handle candidate sourcing, processing, and recruitment marketing activities. We integrated the selection into the entire journey, including a self-selecting Realistic Job Preview (RJP), an online assessment, and structured interviews.

IT professionals open to a new step want an approachable, professional, informative, and smooth procedure. Recruiting cannot achieve this alone; interplay with general management, hiring managers, and HR management is essential. Providing insights, education, training, and working together form the foundation for executing plans effectively. At Starcheck, we have assisted with interview training, education, presentations, program management, and interview preparation.

Distinctive labor market proposition
New career website
Recruitment marketingplan and planning
Quantitatively and qualitatively improved recruitment funnel
Clear selection criteria
Improved candidate journey
Structered interviews
More good hires

Results

The collaboration between Starcheck and Intermax has significantly improved the recruitment of IT professionals, completing all aspects of the Talent Acquisition program.

The results come from carefully aligning recruitment marketing activities, the career website, recruitment processes, and interview skills.

The new approach strengthens the recruitment funnel, improves the candidate journey, and produces a quality influx of candidates.